Patterson Cellars
Client: Boutique Winery + Tasting Room
LOCATION: Woodinville, Washington
Patterson approached Drift in need of new photography for their marketing materials to refresh their brand presence and showcase their selection of wines. The goal was to strike a balance between upscale elegance and approachability—appealing not only to their established audience but also to a younger demographic.
Why They Reached Out
Wine marketing often leans toward a polished, sometimes overly formal aesthetic. Patterson wanted to maintain their high-end feel without coming across as stuffy or inaccessible, especially when introducing their products to 20-something consumers.
The Ask
We delivered a polished gallery of images that Patterson Cellars continues to use across their online and physical marketing platforms. The final work reflects a brand that is sophisticated yet inviting—one that speaks to both longtime wine enthusiasts and a new generation of consumers.
Deliverables
We designed an elevated picnic concept to capture this balance. The shoot depicted friends gathered in a backyard, sipping wine, enjoying snacks, and sharing laughter—a casual, yet picture-worthy evening that viewers could easily imagine themselves hosting. To maintain Patterson’s refined identity, we layered in romantic candles, thoughtful styling, and warm ambiance, ensuring the scene felt aspirational while still grounded in real-life moments.
Our Approach
