san juan seltzer
Client: Pacific Northwest Hard Seltzer Brand
LOCATION: seattle, washington
Drift approached San Juan Seltzer with a pitch for nostalgic summer content. As longtime fans of this local Seattle brand, we wanted to create imagery and video that elevated their product beyond everyday UGC while staying true to their fun, approachable identity.
Why We Reached Out
Much of San Juan Seltzer’s social content relied on user-generated and phone-shot visuals. While effective, it left room for curated storytelling that could expand their brand aesthetic. Our goal was to capture the essence of a Seattle summer—vintage, dreamy, and full of energy—while keeping the product at the center.
The Ask
The final deliverables included a dreamy gallery of film photographs and Super 8 video, embodying Seattle’s favorite seltzer in its natural habitat. The work gave San Juan Seltzer a polished yet nostalgic collection of assets to use across their marketing channels—showcasing their product as the perfect companion for an unbeatable summer day.
Deliverables
We showcased the seltzer in the environment it was born from: Seattle in the summertime. Incorporating the city’s iconic landscapes—water, mountains, and skyline—we leaned into film-inspired tones, vintage props, and nostalgic color palettes. The creative direction evoked the magic of a laidback summer afternoon: carefree, sun-soaked, and shared with good company.
Our Approach
