Van Holten Pickles
Client: Heritage Snack + Pickle Brand
LOCATION: Waterloo, Wisconsin
Drift was approached to create lifestyle photos and short-form videos for the launch of their new collaboration product. They wanted something fun, young, and nostalgic that would show the product fitting seamlessly into everyday life.
Why They Reached Out
The goal was to create visuals that felt playful and approachable, with just the right amount of whacky charm—while making sure the product stayed the star of the show. The videos needed to feel lighthearted, including a taste test segment and quirky cooking video.
The Ask
A gallery of vibrant, playful, and nostalgia-infused lifestyle photos, along with a quirky cooking video and a fun, entertaining taste test video.
Deliverables
We built a “vintage” inspired aesthetic to evoke feelings of nostalgia, pairing that with natural, joyful interactions and a dash of quirk. Pre-production included curated outfit guides, mood boards, and intentional color planning to ensure green popped as the focal point. Every detail—from props to casting—was designed to create a vibrant, personality-filled shoot.
Our Approach
