wul
Client: Lifestyle + Outdoor Apparel Brand
LOCATION: seattle, washington
Wül was preparing for a brand refresh and wanted their social media and website to reflect their new direction. They were moving away from a purely hiking- and camping-focused identity toward a more versatile lifestyle brand. Their product line was evolving from bold, graphic socks to sleek, neutral designs for everyday wear, with plans to expand into trending athletic spaces like pickleball and pilates. They needed a visual strategy that would communicate this broader appeal while keeping the outdoors woven into their brand DNA.
Why They Reached Out
The goal was to position Wul socks as the ultimate “do-anything, go-anywhere” accessory—equally at home in the mountains, the office, or a weekend brunch. We set out to create visuals that seamlessly blended outdoor adventure with urban living, showcasing how Wul fits into multiple aspects of a modern, active lifestyle.
The Ask
We delivered a full gallery of images for both social media and web use, plus four edited videos tailored for social platforms. The videos featured trending audio tracks aligned with the new brand aesthetic, ensuring a fresh, engaging, and on-trend presence.
Deliverables
We built a diverse shot list spanning city streets, hiking trails, office settings, and social gatherings. By casting different groups of models, we were able to highlight the socks’ versatility across demographics and occasions. Each setup emphasized movement, comfort, and style—showing that Wül socks transition effortlessly between physical activity, work, and leisure.
Our Approach
